With just over a week to Christmas, I think I can join in with everyone and say ‘Wow, didn’t the year go by quickly!”
It’s flown by, hasn’t it?
Next Sunday is Christmas Eve, and instead of a doing a Vendor Spotlight I’m featuring BoroughBox, and how we’re making life better for you in our plans for next year. On New Year’s Eve, I’m going to do a run-down on the ‘healthier’ food and drink on our site.
Technically then, this is the last Vendor Spotlight of 2017.
And so it only makes sense, for me to feature a company whose food sits somewhere between ‘Christmas Indulge’ and ‘Detox January’.
Well, I found the perfect match in today’s Vendor Spotlight, which is on Well&Truly.
Imagine for a minute we lived in a world where everyone could eat what they want, whenever they wanted to eat it. That there were no health or fitness consequences, nor nutritional differences in what we consumed.
No-one would be fat. No-One would have diabetes or allergens. None of it.
You could simply eat whatever you like the taste of the most.
In that world, food companies wouldn’t try to make healthier food. They wouldn’t try to reduce fat, salt or sugar content. They wouldn’t care about artificial flavours, colours or preservatives.
All they’d want to produce is the food that people liked to eat more than anything other.
And surprisingly (for a company named Well&Truly), it’s precisely this kind of thinking that’s attracting even the most cynical of customers, the toughest of the taste police.
When Maria and Sara Trechman became Sisters In Law, they became great friends, and discovered they shared common interests in food and health, as well as the desire to be in business for themselves.
After a lot of talking, planning and product development ideas, they formed Well&Truly just last year, in 2016.
And what they stand for is like a breath of fresh air. They’re solving the challenge of the general assumption ‘Healthy versions of food don’t taste as good as the “real thing”.’
One product at a time, they use all natural ingredients to develop the healthiest version they can, without sacrificing any taste whatsoever. They don’t have set targets for how much healthier something can be. As long as it’s better for you, then the product is a success.
Take, for example, their sour cream and onion crisps. Forget that they’re gluten-free, have 30% less fat than standard crisps and have only all-natural ingredients.
They taste damn amazing. I mean really tasty. Like you’d choose them because they tasted the best. Yes, that tasty!
It’s a similar story with their Cheese Sticks and Salted Tortilla Chips.
Look, I get it. They aren’t as cheap as mass-produced products.
But you must try them.
If I were you, I’d order a box (or 2) as your snacks over Christmas. That way you’ll be further towards your health and fitness goals in January, without even trying and with no sacrifice.
You can’t say fairer than that.
P.S. I know they look like a ‘health crisp’ brand instead of a company rocking out the best flavoured crisps you’ll ever eat. The company is about to undergo a rebranding exercise, so don’t be surprised to see them right next to Walkers and McCoys in the Supermarket isles, sometime in 2018.