So, it’s that time of year again… the time for giving, the time for getting… the time for STRESSING!!?
Around the end of November every year, many companies will have a sudden epiphany that they feel they should sort some Christmas gifts for clients, staff, prospects and business partners. They panic. They’ve left it too late, rush decisions due to stock, budget and time and end up sending something out that is just a little, how can we word it nicely… half baked?
Giving gifts to clients, staff and/or business partners can be a very awkward experience if you don’t think about the etiquette behind it. If you as a company or individual send them a gift that is overly expensive or not aligned with their interests then your good intentions may well backfire and you’ll just be remembered for your mistake. That’s where this little article is hopefully going to help. Before you start shopping for clients, colleagues, business partners, prospects or employees have a quick read of the below and take into consideration these important corporate gifting tips.
Personalise! Make your corporate gifts have a personal touch wherever possible
Think about when you have received gifts yourself and put yourself in your recipients shoes. Personally, I have been on the end of some pretty generic corporate gifts in the past… the crap single bottle of cheap Bulgarian red… the box of Ferrero Rocher when I have a deadly nut allergy (that was like receiving Anthrax in the post to an everyday person!). Believe us when we say it is always nice, whenever possible, to personalize gifts to the recipients. Your clients, prospects and colleagues want to know that you appreciate them and know them as individuals, so giving an item that is a bit more aligned to their tastes, has been thought about and is a bit different that they are unlikely to receive from another company can mean much, much more. Certainly more than a couple of bottles of average wine they can buy in Tesco, a Christmas hamper full of things they can buy in Sainsbury’s or a promotional USB stick item from your company!
There are of course exceptions. For instance, if you can afford it, we’re pretty sure that most employees would be particularly happy with a cash bonus instead of an actual gift! Likewise if you have a large number of clients you can’t possibly buy something unique and personal for each and every one. So we suggest you just make it a little bit different. Be distinct, be thoughtful, be different. Partner with a corporate gifting company that provides something that shows you’ve thought about the gift, you’ve found something exciting that they won’t have seen time and time again before.
Know your budget
Deciding on the budget for your corporate gifting will of course be largely led by your own companies finances. A corporate gifting specialist will know how to get the most from your budget and it is often best to work with a company that can offer bespoke, tailored products to ensure your corporate gifting budget is maximised. Even if you can’t afford much, a small token, for example a box of exquisite artisan trader chocolates with a personalised message will let people know you’re thinking of them. Ironically the bigger mistake is to actually be seen to be spending too much on corporate gifts. Some companies and types of service providers have limits for the types of gifts they can receive and some are not allowed to accept corporate gifts at all. So do some research, or work with an expert in the corporate gifting world that will able to avoid any potential problems arising before you find yourself in an awkward situation!
Be sensitive to religious beliefs
Don’t assume that all of your clients, colleagues or prospects celebrate Christmas. Giving a corporate gift to someone as a Christmas present when they can’t accept it because of their beliefs will make both you and the recipient uncomfortable. It’s not hard to avoid this… just ask! Ask the question if they celebrate Christmas? What are they doing over the Christmas period? These questions avoid getting into specifics about their religious preferences and they will likely disclose their beliefs in any conversation of this sort. Once you do know… be sensitive to everyone’s religion or beliefs. If your client doesn’t celebrate Christmas they probably don’t want a hamper full of mince pies! It is always possible to show your appreciation in other ways. Here at BoroughBox we have a wide range of gift options and can personalise messages for each and every recipient with something appropriate… and remember you don’t have to just send corporate gifts around the Christmas season, our dedicated corporate team is on hand year round to handle one off gifts, team gifts after they complete a big project or by providing some of our team products like Office Picnics, Team treat bundles and unique breakfast offerings!
Include everyone… whenever that is possible
One of the biggest errors when sending corporate gifts is not who you send to… but who you don’t! The most vital thing to remember when giving gifts is to make sure you remember everyone, we strongly suggest that you don’t offer gifts to just certain team members… even if you send them to their homes, trust us, your employees are very likely to talk to each other!
It’s not just employees either, with the rise of social media and particularly in certain types of industry there will be many companies where staff talk to staff of other businesses and in some cases will be friends from previous roles or university. People do talk, share, tweet, post and snapchat! What was meant as a kind gesture with the best of intentions, may turn negative if someone you didn’t include feels slighted so think carefully about that list, you certainly don’t want anyone to feel less important than someone else or forgotten!
To avoid this mistake we suggest that you keep a running list of clients and employees and add to it over a few days before you finally check it carefully before sending out gifts or cards… whilst you’re at it – make sure the recipient is still working at the company, don’t gift just anyone, a gift to someone who has left a business just says that you haven’t been in touch and want to make up for it with a gift.
In summary, corporate gifting plays a very important role in today’s competitive business environment. Whether you are looking to thank clients and suppliers for what they deliver for your business, recognising employee performance, celebrating milestones or to attract new clients. The act of giving helps to foster deep business relationships across the entire spectrum of the business world. The BoroughBox Corporate Team is 100% committed to guiding you through the challenges of choosing the right gift for the right person and meeting your individual company corporate gift requirements.
To set up a corporate account with BoroughBox, please contact our friendly Corporate Team on +44 (0) 3331 21 21 55 or email us at [email protected]
Benefits of a BoroughBox Corporate Account
- Friendly and professional account management team caring for your orders
- Tailored gift solutions available to suit your budget and requirements
- Special corporate benefits and discounts available
- Customised corporate portal available to order gifts online
- Secure and convenient payment options via major credit cards or monthly invoice
For more information regarding corporate gifting with BoroughBox please contact us on +44 (0) 3331 21 21 55 or email us at [email protected]
You can visit our dedicated corporate website at http://corporate.boroughbox.com/